Book — João Batalheiro Ferreira

Writing is not Magic, it’s Design:

The designer’s guide to writing and supercharging creativity

Designers struggle to write because they’re visual thinkers; they have little training or experience with writing. Designers are used to sketches, not words. A perfect recipe for blank-page anxiety and procrastination.

The book addresses this issue with a writing method that fits how designers think. The method guides the reader in clarifying thoughts, breaking down complex ideas into manageable pieces, and using writing to spark new ideas.

Writing is a communication problem. Like design, writing should be simple, clear, and precise. But the book’s benefit extends beyond good communication. Clear writing shapes clear thinking, and clear thinking is indispensable to navigate a complex world of frenetic information.

Whether you need to write to earn a degree, for personal or professional reasons, the book teaches how to write with confidence, clarity, and precision.

Order the book here

In the book you will find everything you need to know about how to write well, regardless of whether you are a seasoned writer, or a beginning one.

Gjoko Muratovski
Author of Research for Designers: A Guide to Methods and Practice
There are several good books on good writing, but this one has designers in mind. João Ferreira has been teaching designers to write for many years — now you can put his methods to work, as a teacher or as student. This book has my strong recommendation.

Ken Friedman
Editor-in-Chief She Ji. The Journal of Design, Economics, and Innovation
Writing is a fundamental way of expressing ideas and persuading others. In this important book, João Batalheiro Ferreira makes an important plea for understanding writing as a design practice, and why every designer needs to master writing’s magical toolbox.

Manuel Lima
Designer and bestseller author of The Book of Circles, The Book of Trees, and Visual Complexity.

Writing is not Magic, it’s Design:

The designer’s guide to writing and supercharging creativity

Order the book here

In the book you will find everything you need to know about how to write well, regardless of whether you are a seasoned writer, or a beginning one.

There are several good books on good writing, but this one has designers in mind. João Ferreira has been teaching designers to write for many years — now you can put his methods to work, as a teacher or as student. This book has my strong recommendation.

Writing is a fundamental way of expressing ideas and persuading others. In this important book, João Batalheiro Ferreira makes an important plea for understanding writing as a design practice, and why every designer needs to master writing’s magical toolbox.